PERLINDUNGAN KONSUMEN AKIBAT KERUGIAN YANG DITIMBULKAN PENERBITAN BROSUR PERUMAHAN YANG DILAKUKAN PENGEMBANG

The definition of promotion according to Article 1 number 6 Law Number 8 1999 concerning Consumer Protection is the activity introducing or disseminating information on goods and/or services attract consumers' buying interest in that will be and are being traded. As we all know, brochures one promotional media often used by businesses as a means market product service. Usually contain pictures descriptions want usually marketing through carried out crowded places such malls, streets deliberately provided exhibitions. Advertising brochure also consumer products traded, this case housing. However, behind activities using brochure, there many negative things done developer (developer), it not uncommon for public's trust misused developer. In making housing offers, too much so makes consumers very interested maybe even confusing themselves, purpose research provide legal protection who harmed promoted developers accordance with truth stated. If is, then existing problems, uses normative research, which process find rule law, principles, doctrines answer issues at hand.